Our vision is to embrace our culture in a real everyday way. Help our people wear their identity with confidence. Keep whakapapa close through simple strong design. Build tōkena shaped by tikanga and mana so you feel grounded in who you are. Bring Māori pride into sport, mahi, and daily life without needing to change or soften yourself. Support our people to stand proud and unapologetically Māori in every space.

- Nine2Five Team